The glory of completing my first novel, I fear, will be met with disappointment. Why you ask? My readership is abysmal. Agents and publishers give contracts to sellable authors. I can’t sell anything if I don’t have a trusted group of readers, and they don’t have the time or money to wait around until there is.
I'm constantly incorporating what I've learned to improve my blog and build a readership. My blog statistics prove people visit, but they’re useless to me. I don’t know who those people are or how they feel about my writing.
Michael Hyatt, the Chairman and CEO of Thomas Nelson Publishers, discussed unsuccessful blogs in “Why I Stopped Reading Your Blog” today. I used his list of six reasons and a few of my own to revise my blog. Here’s what I found out:
As of right now, I am content with my blog and post titles, but I should love them. An attention-getting title that screams, “Hey! Check me out! I’m smart, witty and I guarantee you’ll be entertained,” is key. Laura’s Realm of Writing doesn’t scream anything. Drowsiness comes to mind as well as the promise of another trite blog about a wannabe writer’s attempt at success and publication.
My blog represents how I feel, think and write. I’ve added pictures to make it more appealing. And after taking a website design class, I learned a “call to action” is important to coax reader participation, like responding to my posts. So, I conclude my posts with a question. Unfortunately, not too many comments are left. Is it because they don’t have time or they don’t feel moved to respond? Do I lack credibility?
I’ve read a lot about this. Hyatt recommends it be 500 words or less (this blog has 503 words). Readers don’t want to spend all day reading a blog, and I haven’t always done this in the past.
Daily blog posts tell my readers I’m serious and worth reading. As an impatient person, I’m let down when I wait for weeks to read something new. But can I produce enough interesting posts? My solution was to regularly following a few blogs and keep abreast of current writing news.
I should respond to my readers’ comments and thank them. I don’t do that. I apologize to those of you I left hanging.
Well, not all my friends on Facebook share my passion for reading and writing. I cannot expect them to loyally follow my blog. Pinging is an often-free service that sends out notification of updated blogs to search engines. The two I use with little problem are Pingomatic and Ping.In.
Since it’s you I am trying to reach, my writing won’t improve without your help. Leave me a comment and tell me what you like and feel I can improve on.
Do you like my blog appearance and title? Does my writing make you want to read more or scrap your eyes out?