Where have you been my whole life?
While I was teaching, the day before the Scholastic book fairs, my students would watch a DVD with the latest books available for purchase showcased through trailers. We both loved to watch these sneak peeks.
Reading has been in my Top Five of Things To Do for as long as I can remember. I could never put down the Scholastic book orders handed out in elementary school, memorizing it cover to cover. Then, rushing home to show my mom all the books I needed (at least a dozen). The day the box with Scholastic written in red on it entered the classroom and was placed on the table in the back of the room I was so excited I couldn't remain in my seat. My eyes kept darting to the back, imagining how that book would look and feel like in my hands. I was sure my choices would make me the coolest girl in class.
How did I decide which books to spend my parents’ hard earned money? Blurbs in the book order catalogue. So, where the heck were the book trailers?
Unfortunately, I grew up in the 80’s and 90’s, a time with little technology compared to today. I feel cheated. Book trailers provide an exciting and visual synopsis. It paints the pictures, usually created in your mind, to create hype, hoping you will run out and purchase the book. The same tactic the movie industry employs to coax you to movie theaters to check out the latest blockbuster.
More and more I see authors publicizing their novels through book trailers. Jessica Bell’s debut novel—The String Bridge due out November 2011—is creating buzz with her book trailer. She wrote, sang and played guitar for the song that creates the haunting quality of the visual experience and the story. Check out her trailer here.
Like free books? She is also holding a book giveaway for anyone willing to get the word out about her novel. Check it out here.
Would you use the book trailer to publicize the release of your book?